How to build your own Managed Account


Managed Accounts have been widely promoted and recognised as a key enabler of more efficient and superior ways for professional advisers to service clients with investment solutions.

With advances in technological solutions available in the market today, the opportunity to for wealth management practices and firms to create their own managed account offering is now within reach.

The purpose of this workshop is to help you:

  • get clarity of what business scenarios would motivate the building of a managed account solution
  • understand the key components of a managed account solution, with examples of such
  • understand typically how the components can fit together
  • understand a typical sequence of steps to achieve such


Session 1 – 9.30-10.15am – Components and considerations for creating your own managed account offering Part 1

Stuart Holdsworth, CEO of Financial Simplicity, will set the scene providing an overview of why you would build your own managed account solution. He will recap the different types of managed account solutions and outline the key components of a managed account solution.

Following the overview, Arnie Selvarajah, CEO and Director of Bell Direct, will present a wholesale broking platform perspective and outline how the infrastructure can support managed accounts. Arnie’s discussion will include:

  • A typical broking infrastructure
  • What does a typical lifecycle of a client’s account look like?
  • Opportunities from technology integration to support managed accounts.

Key considerations for execution in managed accounts include the frequency of rebalancing, the minimum trade size and the impact of costs, the order of execution to ensure liquidity and client involvement in transactions.

Session 2 – 10.30-11.30am – Example components and considerations Part 2

Portfolio aggregation and reporting solution

Matt Walsh from Praemium will demonstrate a reporting solution for a managed account service. Discussion will include:

  • Database of assets
  • Portfolio administration (tax and corporate actions support)
  • open integration with other solutions and feeds to other systems.
  • Client Reporting
  • Performance Benchmarking
  • Report Generation
  • Client Engagement
  • Insource/outsource portfolio reporting

Stuart Holdsworth will continue discussing the framework outlining detail in regard to:

Portfolio monitoring and rebalancing

  • Sourcing portfolio data
  • Creating your investment proposition from model portfolios
  • Working with your clients
  • Monitoring portfolios
  • Rebalancing portfolios
  • Individual and Bulk Order Implementation

Packaged investment research

The final part of the framework is accessing model portfolios. Andrew Doherty, Director at AssureInvest, will show you how you can boost your ability to generate higher performing and lower risk portfolios for your clients through a face-to-face arrangement with a trusted investment expert.

Session 3 – 11.45-12.30pm – Panel Discussion

In the final session all the presenters will be joined by Peter Tarbuch from MDA Guru to discuss specific case studies which will cover discretionary managed accounts, advisory managed accounts and regulatory concerns. There will be time for Q&A.


Andrew Doherty – Director, AssureInvest
Andrew Doherty is an experienced investment professional and innovative business solutions practitioner with more than two decades of experience in financial services. Prior to establishing AssureInvest, Andrew spent 14 years at Morningstar Australasia where, as Head of Equities, he led the equities and credit securities research team in Australia and New Zealand. Andrew was responsible for Morningstar’s investment strategy and investment consulting services along with development of research processes. Earlier roles included at investment banks JP Morgan and Deutsche Bank in London.
Stuart HoldsworthCEO, Financial Simplicity
Stuart Holdsworth has combined his extensive investment industry experience to become one of Australia’s thought leaders on managed accounts. Stuart is passionate about the growing consumer influences on the investment industry globally, and with Financial Simplicity,  has helped enable over $30Bn in a myriad of managed account propositions (SMA, IMA, MDA, UMA) both here in Australia and internationally. Stuart is the CEO of Financial Simplicity, a specialist digital platform for delivering repeatable processes for client centric investment portfolio propositions, a member of the RegTech Association, and also a founder of the Institute of Managed Account Providers in Australia.
Arnie Selvarajah – CEO, Bell Direct
Arnie Selvarajah is the CEO of Bell Direct, a group company of Bell Financial Group, which also includes Bell Potter Securities. Bell Direct services the IFA market through its Desktop Broker brand. Arnie has been CEO for over 10 years and in that time has driven the growth of the business through its focus on technology and customer service. Arnie is also a Director of TPP (trading as Bell Direct) and Bell Potter Securities. Prior to Bell Direct, Arnie was Head of Retail at CommSec and prior to that was part of the team at Bankers Trust which created and launched the BT Wrap platform.
Peter Turbach – Responsible Manager & MDA Specialist
Peter Turbach has worked for more than 25 years in the financial services sector in both Canada and Australia and has been involved with all aspects of advising and operating MDA’s for the last 10 years. His experience ranges from acting as chairman for investment committees to managing operations. Peter is an AFSL Responsible Manager (RM) specialising in MDA compliance and operations. As a founding Partner of MDA Guru, he takes a special interest in the ‘fintech’ and ‘regtech’ sectors and actively consults with start-ups in financial services.
Matt Walsh – National Business Development Manager, Praemium
Matt Walsh started at Praemium in 2014. As the National BDM for the Broking and HNW segment, Matt works with both existing clients and new clients. Matt has previously held various other roles in the industry including operations and project management and product development with firms in both the UK and Australia including Bell Potter, Goldman Sachs JBWere, and GLG Partners.


FASEA CPD Areas: 2.5 hours – 2.0 hours Technical competence | 0.5 hour General
ASIC Knowledge Requirements: 2.5 hours Specialist Knowledge—Managed Investments

Managed Accounts Workshop

October 23 2020 @ 09:30 am - 12:30 pm

Practitioner Member: $0.00
Organisation Member: $0.00
Non-Member: $125.00

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Telephone 02 8080 3200