Building the client relationship – 25 Nov

Strong client relationships are the foundation of service-based businesses. Getting a new client relationship off the ground can take a lot of time and investment. Long-term relationships need nurturing.

Building the client relationship engages, secures and retains the client. While many factors lead to your success, one essential step is creating a solid foundation of clients who return to you over time and send future business your way through referrals.

For stockbrokers and financial advisers, whose professional relationship with their clients is one of trust and confidence, it is an essential part of the business model.

Developed by SAFAA for the stockbroking and investment advice industry, this new workshop addresses client care and practice — one of the challenging FASEA CPD areas. It helps you ensure that the relationship with your client enables your business success.

Learning outcomes

During this interactive workshop, experienced stockbroker Russell McKimm will address the following key areas:

  • Why will a client choose you?
  • Understanding yourself and what you offer
  • Selling your value proposition
  • Communicating with clients
  • Responding to changing needs and circumstances
  • Presentation skills
  • Documentation


Russell McKimm, Senior Wealth Advisor, Canaccord Genuity

During his 40-year career in stockbroking Russell has held a number of senior management positions in leading broking firms as well as providing advice to a wide range of clients. He has also been involved in numerous industry bodies in senior roles including President of the Financial Planning Association of Australia (FPA) and a Board member of SAFAA. As a Board member of the Financial Ombudsman Service (FOS) Russell has also had a wide range of experience in dealing with client complaints. He has always had a passion for educating both clients and those involved in the securities industry which he has fulfilled by being a lecturer in many industry courses and through his commitments including his talkback radio program on 2GB.


FASEA CPD Areas 2.0 hours:
2.0 hour Client care and practice

ASIC Knowledge Requirements
2.0 hours Generic knowledge


This interactive workshop will be held via Zoom Meeting and all participants will be encouraged to share their video and participate verbally as questions are asked. Numbers will be strictly limited. Book early to avoid disappointment.

Handouts will be provided.

Building the Client Relationship Workshop

November 25 2020 @ 01:00 pm - 03:15 pm

Practitioner Member: $125.00
Organisation Member: $125.00
Non-Member: $175.00

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For more information

Telephone 02 8080 3200

See CPD Calendar for other upcoming CPD Workshops

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