Stockbrokers and investment advisers support new professional association name

We are excited to announce that we have received unanimous support from members to change our Member Association name to Stockbrokers and Investment Advisers Association, or SIAA (formerly Stockbrokers and Financial Advisers Association).

Our new name:

  • reflects accurately the breadth of our membership’s roles and responsibilities, given that not all of our members provide financial advice — our members are full-service and online brokers, execution-only participants and provide wealth advice and portfolio management services
  • confirms that all of our members are involved in facilitating investing and serving the interests of investors — that is the ethos that binds our member community
  • distinguishes our members from other types of financial advice providers such as financial planners, risk advisers and mortgage brokers.

“Our name change clarifies who our members are and proudly encapsulates the value our members add to the community of investors, businesses seeking capital and, ultimately, the economy,” said Brian Sheahan, Chairman, SIAA.

“The tagline accompanying our new name — ‘Serving the interests of investors’ — captures the fiduciary relationship our members have with investors,” he noted.

SIAA CEO, Judith Fox, commented, “The name change allows for recognition that different forms of financial advice provide different services to clients, according to their needs.”

She added, “This clarification is helpful to the community when thinking about how to generate wealth over the long term by investing in equity and debt markets.”

Judith Fox, CEO
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